Bright Modernity [Электронный ресурс] : color, Commerce, and Consumer Culture / edited by Regina Lee Blaszczyk, Uwe Spiekermann. - 1st ed. 2017. - Cham : Springer International Publishing, . - 287 p. : 39 illus. - Режим доступа: https://link.springer.com/content/pdf/10.1007%2F978-3-319-50745-3.pdf (SpringerLink). - ISBN 978-3-319-507 45-3 : Б. ц.

Ключові слова: eлектронні книги springer 2017 р. --
Анотація:
Building on Regina Lee Blaszczyk’s go-to history of the “color revolution” in the United States, this book explores further transatlantic and multidisciplinary dimensions of the topic. Covering history from the mid nineteenth century into the immediate past, it examines the relationship between color, commerce, and consumer societies in unfamiliar settings and in the company of new kinds of experts. Readers will learn about the early dye industry, the dynamic nomenclature for color, and effortsto standardize, understand, and educate the public about color. Readers will also encounter early food coloring, new consumer goods, technical and business innovations in print and on the silver screen, the interrelationship between gender and color, and color forecasting in the fashion industry.